Hi, I am Anna Vats

I solve business problems end-to-end, from data-driven research to human-centred design.

Flame University |BBA (Hons) in Design Management

My Projects

A few case studies that show how I move from ambiguity to clarity through data, business thinking, and design. From research and synthesis to measurable outcomes.

Designing Onboarding for Better Employee Retention

Business Design | Organizational Design | Stakeholder Mapping | Insight Synthesis

Redesigning UPI for Smarter Financial Decisions

UX Research | User Behavior Analysis | Interaction Design | Behavioral Finance

Designing a Product-Driven Revival Strategy

Product Strategy | Market Analysis | Business Model Innovation | Go-to-Market Strategy

Service Design | User Journey Mapping | Systems Thinking | Service Blueprinting

From User Data to UX Insights: Improving User Satisfaction

Machine Learning | UX Analytics | Behavioral Data Analysis | Experimentation & Insights